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Summer 2010
Collection Now In Store!
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WORLD FIRST FOR LABEL
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THE EARTH
COLLECTION
CELEBRATES
EU ECO-LABEL AWARD
Global ethical fashion label THE EARTH COLLECTION has
become the first company with environmentally-friendly garment design
and manufacturing base entirely in China to receive the European
Eco-label award.
THE EARTH COLLECTION, which operates 6 concept stores
in Australia and supplies products to a further 30-40 independent
retailers, was awarded the coveted EU Flower for its commitment to the
environment by guaranteeing a limited use of substances harmful to the
environment or to health in its cotton production, as well as reduced
water and air pollution, and minimal textile shrink and colour
resistance. Environmentally friendly practices have been a key
corner-stone of the way
THE EARTH COLLECTION has done business since it was
established in 1993 by Danes Jens-Peter Jensen and Hanne Nielsen, who
began by selling eco-friendly t-shirts and have now grown the company
to an established brand with more than 500 shops in 30 countries from
their base in Hong Kong. |
THE EARTH COLLECTION specialises in ethically sourced
stylish clothing for all the family at purse-friendly prices and in
contemporary designs to rival the very best the high street has to
offer. With two fashion collections a year, the range is good for the
wearer as it doesn’t use Azo dyes or pigments which are potential
carcinogens, good for the planet because it uses a wide range of
environmentally-friendly, natural fabrics such as raw cotton, and good
for the producer who is paid fairly and treated well during every
stage of the manufacture. The brand was awarded EU Flower status for
its garments made from its signature 100 per cent cotton herringbone
weave fabric.
Re-vitalised in 2002 to attempt
to create a European standard to harmonise local labelling, the EU
Flower gives consumers the power to make informed choices about the
‘green’ products they are buying by offering simple and accurate
guidance. Operating in 23 product categories, ranging from detergents
to camp sites, all goods bearing the ‘Flower’ have been tested by
independent bodies for complying with strict ecological and
performance criteria. A voluntary scheme designed to encourage
businesses to market products that are genuinely a better choice for
the environment, The European Eco-label is administered by the
European Eco-labelling board (EUEB) and receives the support of the
European Commission, all member states of the European Union and the
European Economic Area (EEA). The EUEB includes representatives such
as industry, environment protection groups and consumer organisations.
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Speaking about the award, Mr. Jens-Peter Jensen,
founder of THE EARTH COLLECTION said: "We are proud to be the first
brand based in China to achieve the distinction of receiving the
award. We have worked hard for many years to build and sustain
excellent relationships with our factories in China. People wearing
our clothes now have the EU’s guarantee that they are among the most
benign to the environment and to their health.
"Consumers today are more sensitive to the protection
of the environment with four out of five Europeans saying they would
like to buy more environmentally friendly products, provided they are
certified by an independent organisation. When customers choose
eco-labelled products, they have a direct impact on supply and demand
in the marketplace. This is a signal which guides the market towards
greater environmental awareness and encourages a corporate commitment
to continuous environmental improvement.
"With the Flower on our products, we offer our customers a reliable
guide to easily identify us as a good environmental performer.
Environmentally friendly labelling has been in effect for several
years and many countries and regions have their own standards and
marking but the Flower is the eco-label that best meets our needs.
THE EARTH COLLECTION sells garments in 400 shops in Europe.
Consequently, our aim has been to use a label that is widely
recognised." # |
The Earth Collection Label Featured in Store.
The Earth Collection label is featured extensively
throughout our store. The label is synonymous with style, quality,
affordability and lifestyle.
more >>
We have
some Autumn
/ Winter 2008 stock still remaining.
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Our customers have
been talking to us .......
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"The clothing is very cool and practical,
just perfect for our hot North Queensland climate." |
Chris - Jubilee Pocket |
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"I like the way I can easily mix and
match the clothing with items I already have in my wardrobe. The Earth
Collection really offer a totally co-ordinated range too, if you want
a full outfit." |
Wendy - Cannonvale |
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"The men's shirts are really
comfortable and keep perspiration to a minimum. That's great for me
because I really suffer in the summer. Same for the pants.... you
hardly know you're wearing them! PLUS Janine turned up the legs
on the pants.....that's a real bonus for me!"
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Alan - Proserpine |
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"I honestly didn't think you would have
anything to fit me when I first came into the store . After Janine
spent time with me discussing the various sizes and cuts, I tried on a
few Earth Collection pieces. I'm more than happy with what I
purchased."
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Sue - Proserpine |
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"I take a smaller than normal size and
really have trouble finding clothes that fit me properly. Your
assistant was more than happy to help me search through the various
lines and seemed very genuine in her comments and efforts to ensure I
was fitted correctly....... rare qualities found in retail staff these
days." |
Alex - Proserpine |
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NOW IN
STOCK !
We now stock a good range
of fashion accessories and co-ordinated costume jewellery, too much to
display in full here. There's jade pendants, coral necklaces, carved
wooden bangles and lots
more..>>>
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Sizes to Suit
| At Climate Classics we stock a
range of sizes:- |
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| Ladies : Size 08 to 22 |
| Men : S, M, L , XL, XXL,
XXXL |
| Babies : 3 mths, 6 mths,
12 mths |
| Children : Limited range
from 2 to 8 years. |
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Alterations ....at your service!!
For a minimum charge , we
provide a complimentary minor alteration service
to customers for
garments purchased in our store.
So if your hem needs
adjusting just let us know. Fixed in a jiffy!
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We recommend using
www.mywhitsunday.com as your home page.
It's packed full of handy
info and customisable links.
Try it ... we think
you'll love it!
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